Event Details

May 22, 2018

Mapping Customer Journeys

Instructor: Morley McBride, Founder, More Creative by Design
Date: 5/22/18

Geared towards participants who are interested in adopting a more empathetic mind-set, this class will introduce a simple tool -- the journey map -- which can be applied to better understanding user or customer experiences of all kinds. This class will be a "learning by doing" experience as participants will gain a clear understanding of common applications for user journeys and experience creating one themselves. This workshop will provide a hands-on opportunity for participants to learn how to utilize user journeys as a visual, collaborative, and key discovery tool to better design experiences in their everyday work and life.

Instructor Bio

Morley McBride is the founder of More Creative by Design (MCBD), a human-centered design and strategy consultancy based in Boulder. As a consultant, strategist, and facilitator, her 15+ years of experience across industries has cultivated diverse content knowledge and a multidisciplinary skill set which enable her to create user experiences that cleverly compel and engage audiences of all kinds.

Morley moved to Boulder from New York City, where she worked as a Business Development Strategist for the design and innovation firm IDEO. While at IDEO she taught Design Thinking at NYU’s Wagner Graduate School of Public Service. Prior to joining IDEO, she helped launch NBC News’s Education Nation, producing the network’s debut touring public exhibitions on the state of education in the U.S; served as the Education and Public Programs Manager at the Aspen Art Museum; and was a Research and Consulting Fellow at Rocky Mountain Institute. Morley is currently an Advisor to Preserve, a B Corp and sustainable product company that makes toothbrushes, razors, and kitchenware out of recycled yogurt cups, and is a producer for the public radio storytelling program, The Moth.

Morley earned her M.B.A. from Yale School of Management and received her B.A. in Environmental Studies and Geography with a minor in Studio Arts from Middlebury College.

**For groups of 5 and over, please contact [email protected] for a discounted rate.

  • When: Tue May. 22
    10:00 am - 12:00 pm

  • Address: 2000 Central Ave
    Boulder CO,US 80301

  • Web: Visit Website