Click here for more details http://www.zarlun.com/branding--maximizing-description.html

Branding precedes and supports marketing efforts, but branding and marketing are different.

Topic: Branding & Maximizing Your Online Visibility
Includes Social Media & Online Reputation Management

Branding precedes and supports marketing efforts, but branding and marketing are different.

• It is essential to define branding and to understand why branding is an important piece to the marketing puzzle.
• The core process of determining your target market for your brand.
• Selecting your domain name or making sure that your current domain name correlates to your brand.
• Is it important to have an email address with your company name?
• Is social media marketing necessary for branding?
• ​How to manage your reputation online?

This session will cover the following topics:

• Understanding the difference between marketing and branding.
• General branding for your small business (target markets, product/service descriptions, and competitive differentiators).
• Selecting your domain name
• Creating email addresses with your company name
• Branding your business using Social Media
• Employees’ social media collaborating with your brand
• ​Managing your reputation online.

Dates & online class time:
Offered Daily

Other Courses:

Startup Online Marketing Package - learn the essentials to advertise your business on the internet.

Small Business Online Marketing Bootcamp - learn how to fully market your business online and stop using old school methods.

Web Design Course - learn how to create a website for your business.

e-commerce Web Design Course - learn how to sell and market your products online.

Customer Relationship Management (CRM) Course - learn how to organize and create activities for your customers and prospects.

Email Marketing Campaigns Course - learn how to connect with your customers and prospects to drive sales using email marketing campaigns.

How to Make an Online Commercial - make a rockin online commercial for your business!

Low Cost Internet Advertising - blast your business online to get as many customers as possible.

Online Reputation Management - techniques to manage your reputation online (bad reviews, unwanted details about your business, private details, etc.)

Internet Marketing Plan Course - learn how to develop a strategy for your online marketing, includes resources to help you be successful with digital advertising.

Website Optimization - make sure your website shows up in search results!

Mac users (Keynote) - learn how to use Keynote to make presentations and videos for online commercials.

Click here for full course catalog.

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Credits:

Brand Jigsaw Shows Branding Trademark or Product Label by Stuart Miles. freedigi.net